IDEO Innovation Approach!

Well, I am reading art of innovation a book by tom Kelly its pretty cool, I really like it, will one of the basic ideas of the book is communicate the IDEO approach to innovation, Well for those who want a quick view of the same go to the IDEO site, they have a business week article as a PDF file, its a pretty good article.

Here is a quick run down (STEPS) of the ideo approach to innovation:

Observation
Brain Storming
Rapid Prototyping
Refining
Implementation