Automotive Web Site & CRM Analysed

Loved reading this post by Jim Lejeal on how the CRM system & web Systems work in Automotive companies he has taken the example of the Mitsubushi and made some key observations, which I believe are applicable to any domain do check it out here.

Excerpt:
“Thanks for you inquiry. An E-commerce specialist from XXXXXXXX MITSUBISHI will contact you soon about your customized new Mistubishi vehicle. In the meantime, feel free to return to www.mitsubishi.com to learn more.”

Ummm – sort of a lost opportunity – these guys should read a few Godin books – and get on the permission-based marketing wagon – oye – why not pull me deeper in – offer me a payment calculator or get my on a voice-over-IP call with a rep that can talk me into a test drive – or better yet – why isn’t my email sounding off I have an email from them telling me I matter? Hmmm …


Tags: CRM, Customer Relationship Management, Connected, RealTime