Thursday, June 02, 2005

Nice Note

Most new businesses fail because their owners think of themselves as entrepreneurs—-when they’re really just “technicians suffering from entrepreneurial seizures,” according to bestselling author Michael Gerber in an exclusive interview in the April 2005 issue of Management Consulting News. Gerber is the bestselling author of five books, including his most recent, E-Myth Mastery.

Gerber explains that true entrepreneurs must go beyond the technical work they know and love to master business planning, marketing, and financial management. They must work ON their businesses, not just IN them.

via Software Marketing Blog


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