The Value of Vision
Competition for the future is competition to create and dominate emerging opportunities - to stake out new competitive space. Creating the future is more challenging than playing catch up, in that you have to create your own road map. The goal is to develop an independent point of view about tomorrow's opportunities and how to exploit them. Pathbreaking is a lot more rewarding than benchmarking. One doesn't get to the future first by letting someone else blaze the trail.
There is not one future but hundreds. Getting to the future first is not just about outrunning competitors bent on reaching the same prize. It is also about having one's view of what the prize is. There can be as many prizes as runners; imagination is the only limiting factor. In business, as in art, what distinguishes leaders from laggards, and greatness from mediocrity, is the ability to uniquely imagine what could be.