30 Second Pitch

Business week has an interesting article titled "Mastering the 30 second pitch", Well i have always felt the need for this, i beleive strongly that you have the that right pitch which you can deliver in a short while which would help you get your foot in, which will keep the customers interest flowing. Well this article by an ex CNN correspondent , turned presentation guru tries to help iron out this.

He suggests as suggested in NEVER EAT ALONE that research is the only way to get the pitch right, He says the pitch has to answer the following questions?

• What is my service, product, company, or cause?


• What problem do I solve (or what demand do I meet)?


• How am I different?


• Why should you care?

Read the article & also Never Eat Alone