US Students to become Brand Ambasadors of Kashmir

Another interesting piece that i found was on the Union tourism ministry is launching a gurukul package for foreign students — especially from the US — who can come to Kashmir during their annual summer break and learn how to make carpets, shawls and rugs in villages. On finishing their crash course, the students will be given a certificate.

Tourism minister Renuka Choudhury feels that on returning home, the students will help spread the word that Kashmir is a safe tourist destination. Students from some of America’s best known universities like Harvard, Yale, MIT, Princeton and Stanford.

I like this appraoch, it very proactive and innovative. !!!